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We assist in Credit Analytics specializing in the development and validation of Credit Risk models. At Auriscon we draw on multiple model building techniques to ensure our customers in IRB model uses, Portfolio Credit Risk, Stress Testing and IFRS9 have access to specialized support. We have capacity to deliver end-to-end. We support across the stages: conceptualizing, model building, model testing, prototypical coding and documentation.

→ Our Services

 We too provide expert support model risk reviewing. At Auriscon, we have suitable expertise and we enable knowledge transfer based on in depth industry practice.For further details, feel invited to browse through an outline of supported activities summarized below. For inquiries on support towards a succesful project outcome contact us. 

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We support Marketing and Sales with tailored Marketing Analytics for Segmentation, RFM analysis and Churn Prediction. At Auriscon we integrate multiple model building techniques with programming in R to ensure our customers have access to a tailored solution. We have capacity to consult and assist our clients' Marketing and Sales teams to ensure comfort is taken in bespoke analytical approaches, aiming for less churn, higher retention and increasing sales through decoded customer behaviour patterns.

Browse through an outline of how we can support your Sales and Marking with tools and concepts rooted in modern Marketing Analytics.    

→ Our Approach →  Customer Segmentation
→  Marketing Analytics Services →  Churn Prediction
→  Root Cause and Path Analysis →  Customer Lifetime Value

 

Don't hesitate to contact us for inquiries. 

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Disclaimer: Data, charts and commentary displayed herein are for information purposes only and do not provide any consulting advice. No information provided in this documentation shall give rise to any liability of Auriscon HK Ltd and Auriscon Ltd. 

 

Our Approach  

  • Tailored solutions facilitate success in Sales and Marketing.
  • The outcome obtained from analytics provides valuable insights in customer behaviour.
  • Application of our analytical methods guides interpretation, strategies and valuation of customers.

Tip: Did you know, alternative approaches to marketing analytics help to unlock potential for successful sales and marketing.

   

 

 

Our Services in Marketing Analytics

Segmentation and Classification 

Identifying and valuing profitable customer and business segments to support marketing and sales initiatives. 

Tip: Did you know, on average 80% of your sales come from 20% of your customers!

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Churn Prediction 

Preserving customer relationships supported by Churn Prediction Models obtains timely information about drivers of customer churn. Through Churn Prediction, identification of likely churners and gives your company time to act. Turn your customer retention strategy in actions with hands-on support and guidance from Auriscon. Secure our assistance before others do. 

Tip: Customer Retention achieved by lowering the churn rates is important for increasing profits. 

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CLV Analysis 

Model concepts and developments covering

Under Construction...

 

Illustration of our Support in Marketing Analytics

At Auriscon we can support on-site or by working remotely based on flexible allocations. We assist teams and stakeholders in attaining the marketing goal. A few examples of how Auriscon can support your marketing initiatives are shown below for illustration.  

OBJECTIVE

HOW

 

 
 

Analyzing Customer Preferences and Behaviours

Analyzing customer transactional data and identifying customer preferences.

Assigning RFM scores to establish insights into valuable customer behaviour.

Predictive scoring and classification methods to promote additional insights into customer behaviour.

Dependencies between Factors

Examing Customer Purchases In-Store versus Online

 

 

Identifying and Examining Customer Segmentation

Targeting customers groups for marketing and acquisition.

Enhancing customer relationships for identified customer segments.

Identifying customer segments at risk, e.g. higher churn rate.

Large-scale clustering with suitable number of segments.

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Customer Groups based on Attributes

 

 

 

 

 

Churn Rate Analysis and Churn Prediction

Identifying root causes of customer churn from in-house survey and transactional data.

Using variables most predictive of customer churn to inform strategies for customer retention.

Prediction of customer churn using modern AI-ML method approaches.

Interpreting outcome of churn prediction for augmentation of targeted retention strategies.

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Examining Customer Profiles

Predicting Outcome

Forecasting who will churn

Churn LifeCycle

  

 
 

Under Construction: CLV Boosts

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Scenario Simulation and Path Analysis

Anticipating sales dynamics supported by simulaton of consumer behavioural and market forces.

Identifying latent variables and estimating cause-effect paths across multiple factors, to augment strategies for Sales and Marketing.

Approach

  • Simulating Cause-Effect relationships in sales dynamics through System Dynamics.
  • Path modeling of repercussions in marketing variables driven by latent factors.
  • Identifying causal drivers via PLS-SEM.

 

 

 

7+ years of Auriscon successfully delivering solutions

Auriscon Ltd and Auriscon HK Ltd are private limited companies, each 100% owned by the sole director and principal consultant. All client work is either done by myself, the principal consultant, or supervised directly by me. Auriscon Ltd and Auriscon HK Ltd may engage occasional research, administrative, or student support under direct supervision. Where contractually agreed, the right is retained to involve appropriately qualified substitutes. Any subcontracting for core analytics requires explicit agreement with clients. Therefore, clients will always be informed of who works on the project. 

Since 2017, the members of Auriscon who started the company in the legal form of a LLP registered in England and Wales, have stood for a high quality of consulting delivery. Auriscon Ltd and Auriscon HK Ltd are consulting firms with competency in the cross section of methodology, analysis and programming. The consultancy service provided in credit risk analytics highlights model development, validation and review aspects across sub-topics. In addition, Marketing Analytics consultancy is provided on a topical selection of methods, prototyping and automation.

The Vision

is to advise and support clients with subject matter expertise to ensure their objectives and tactical requirements are realized in time. The support provided ultimately aims to add value for our clients, to help them to manoeuvre successfully a rapidly changing environment that is imposing challenges onto the operation, compliance and strategy of their businesses.

The Approach

As a consultancy expertised in risk and analytics areas we provide support to clients in

  • devisising and communicating concepts and methods.
  • developing, transforming and reviewing analytical models and risk frameworks.
  • assessing regulatory compliance and effectiveness of risk governance.
  • identifying solution gaps in relation to technological, strategy and risk measurement approaches.

Our History

Consultancy affiliated to Auriscon  has been provided since 2017, commencing as a UK registered LLP, and continuing as a Limited Company registed in UK and Hong Kong since 2019 and 2025.

 

Advising - Analyzing - Assessing

Out unique experiences in times of transformation inspires our approach. We provide support in a way that is flexible and outcome oriented, based upon experience in multiple industries and areas.

Direct contributions both in terms of details and in terms of the overall objective, underpins any of our assignments. Our consultants account for market and industry trends. We proactively flag potential for process enhancements and cost savings, and alert on emerging risks that can impact the businesses and projects of our clients.

Models, Processes and Frameworks are part of the key theme throughout our assignements This may involve conceptualization and review of analytical and simulation models, analysis of processes, implementation and application of methodologies. 

We provide access to innovative techniques stemming from the AI and Machine Learning discipline and advise our customers in areas of strategy, technology and risks. 

AURISCON Timeline

  • 2015 - 2016 : Consultancy Services in Uk and Germany
  • 2017-2018 : Auriscon LLP consultancy services in UK and Switzerland 
  • 2019 - 2025 : Auriscon Limited associated to consultancy services for clients in UK and Ireland.
  • 2025 - to date: Auriscon HK Limited to provide consultancy services for cliients in HK and Asia.

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