We support Marketing and Sales with our tailored Marketing Analytics service in the areas of RFM analysis and Churn Prediction. At Auriscon we draw on multiple model building techniques to ensure our customers have access to a tailored support. We have capacity to deliver solutions and we provide guidance to our customers to ensure comfort is taken in analytical approaches.
Browse through the outline of supported Marketing Analytics activities as summarized further below.
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Don't hesitate to contact us for inquiries on support towards a succesful project outcome.
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Disclaimer: Data, charts and commentary displayed herein are for information purposes only and do not provide any consulting advice. No information provided in this documentation shall give rise to any liability of Auriscon HK Ltd and Auriscon Ltd.
Our Approach
- We confidentially deal with analytical approaches in marketing analytics.
- We engage with business experts or RFM scoring and Churn prediction.
- Our solutions are tailored to clients' needs.
- We advise on potential for levering used analytical approaches.
We involve our clients throughout the stages beginning from an initial proposal for a suitable analytical model towards interpretation and use of metrics in marketing.
We progress during analysis of data and model building based on agreed terms and targeted outcomes.
At Auriscon Limited have the right expertise.
We can support on-site or by working remotely based on flexible allocations.
Our Services in Marketing Analytics
Model development and validation of multiple model types.
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Building and preserving customer relationships, for example by using retention campaigns, should be supported by insightful analytics, tools and data. At Auriscon, we support in deliver exactly this with our assistance.
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Model concepts and developments covering
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Illustration of our support in Marketing Analytics
At Auriscon we can support on-site or by working remotely based on flexible allocations. We collaborate effectively with functional teams and stakeholders to assist in attaining the project goal. A few examples of how Auriscon can support your model development or validation projects are shown below for illustration.
OBJECTIVE
HOW
RFM Scoring and Segmentation
Representating customer behavior using RFM variables and scores to establish ground for use in segmenation and CLV.
- Binning customers in R-F-M cells
- RFM scoring of customers
- Segmenting customers in line with RFM attributes.
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Churn Prediction
Identifying and quantifiying model risk related to root causes in model design, data, validation gaps, etc.
Elaborating on process ineffeciencies to match risk mitigation solutions to root causes.
Communicating review outcome and writing report on model risk review for internal use.
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Detecting
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- under construction
CLV Boosts
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Scenario Analytics
Building and preserving customer relationships, for example by using retention campaigns, should be supported by insightful analytics, tools and data. At Auriscon, we support in deliver exactly this with our assistance.
Approach
- Customer retention modelling.
- Segmentation of customer groups.
- Identifying profitable customers.
